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How Behavior Spreads: The Science of Complex Contagions by Damon Centola

Ebook download deutsch gratis How Behavior Spreads: The Science of Complex Contagions (English Edition) 9780691202426

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  • How Behavior Spreads: The Science of Complex Contagions
  • Damon Centola
  • Page: 312
  • Format: pdf, ePub, mobi, fb2
  • ISBN: 9780691202426
  • Publisher: Princeton University Press

How Behavior Spreads: The Science of Complex Contagions




Ebook download deutsch gratis How Behavior Spreads: The Science of Complex Contagions (English Edition) 9780691202426

A new, counterintuitive theory for how social networks influence the spread of behavior New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior Spreads, Damon Centola presents over a decade of original research examining how changes in societal behavior—in voting, health, technology, and finance—occur and the ways social networks can be used to influence how they propagate. Centola's startling findings show that the same conditions accelerating the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors. While it is commonly believed that "weak ties"—long-distance connections linking acquaintances—lead to the quicker spread of behaviors, in fact the exact opposite holds true. Centola demonstrates how the most well-known, intuitive ideas about social networks have caused past diffusion efforts to fail, and how such efforts might succeed in the future. Pioneering the use of Web-based methods to understand how changes in people's social networks alter their behaviors, Centola illustrates the ways in which these insights can be applied to solve countless problems of organizational change, cultural evolution, and social innovation. His findings offer important lessons for public health workers, entrepreneurs, and activists looking to harness networks for social change. Practical and informative, How Behavior Spreads is a must-read for anyone interested in how the theory of social networks can transform our world.

How Behavior Spreads: The Science of Complex Contagions
In a new book published by Princeton University Press, Damon Centola explains that contrary to the idea that How Behavior Spreads: The Science of Complex Contagions
How Behavior Spreads: The Science of Complex Contagions. Damon Centola. A new, counterintuitive theory for how social networks influence the spread of  How Behavior Spreads: The Science of Complex Contagions
How Behavior Spreads book. Read 9 reviews from the world's largest community for readers. A new, counterintuitive theory for how social networks influenc How Behavior Spreads : The Science of Complex Contagions
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How Behavior Spreads: The Science of Complex Contagions Damon Centola Princeton University Press, 2018. 308 pp. See allHide authors  How Behavior Spreads The Science of Complex Contagions
Conventional wisdom holds that behaviors spread more effectively through weak social ties rather than strong ones. But according to Damon  If Only It Were That Complex - Jon Atwell, 2020 - SAGE Journals
How Behavior Spreads: The Science of Complex Contagions A variety of social behaviors are studied in light of network contagion models,  How Behavior Spreads: The Science of Complex Contagions
This week on the Science podcast, Centola describes how societal behaviors are really propagated, revealing how networks can be exploited to effect social  How Behavior Spreads – The Science of Complex Contagions
A new, counterintuitive theory for how social networks influence the spread of behavior. New social movements, technologies, and  How Behavior Spreads The Science of Complex Contagions
Conventional wisdom holds that behaviors spread more effectively through weak social ties rather than strong ones. But according to Damon  How Behavior Spreads: The Science of Complex - Vimeo
In a new book published by Princeton University Press, Damon Centola explains that contrary to the idea that How behavior spreads: the science of complex contagions
BOOK REVIEW. How behavior spreads: the science of complex contagions, by Damon Centola,. Princeton and Oxford, Princeton University Press, 2018, 312 pp. How Behavior Spreads : The Science of Complex Contagions
How Behavior Spreads : The Science of Complex Contagions (Princeton Analytical Sociology). by Centola, Damon. Not rated yet! (0). Link to an enlarged image  How Behavior Spreads: The Science of Complex Contagions
A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often 

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